Outdoor Bred consists of a small sculpture made from minced meat, shaped with a cookie cutter into the silhouette of a pig and permanently encapsulated within a clear resin block. The object rests on a patch of artificial grass, placed atop a tall, minimal white pedestal. At the bottom of the pedestal, printed in small and understated letters, appears the term outdoor bred.
The installation stages a quiet tension between authenticity and simulation. The phrase “outdoor bred” — borrowed from agricultural marketing to imply more ethical, outdoor-based husbandry — contrasts sharply with the synthetic grass and the preserved, lifeless meat. The work gently destabilises the rhetoric of “naturalness” so frequently deployed in food branding and ethical consumption.
By fixing the meat in resin, the piece grants an illusion of permanence to a fundamentally perishable substance. The disproportion between the monumentality of the pedestal and the fragile scale of the object creates a dissonance between significance and banality. Outdoor Bred becomes a critique of the ways in which terms, images, and materials construct the appearance of purity or ethics, even when the underlying reality remains unresolved.