In l’embarras du choix, the artist presents three identical golden tin cans, each opened like a luxury item and containing a hyperrealistic silicone nipple in a different skin tone, uniquely pierced. The cans are mounted on mirrored, electrically rotating retail display stands — devices used to showcase consumer goods.
These turning platforms elevate the body to the status of product. Intimacy becomes spectacle.
With subtle humor and philosophical sharpness, the installation critiques our obsession with choice and self-expression. In a world that simulates freedom through consumption, even the body and identity are reduced to stylized options. Three colors, three piercings, one standardized desire — neatly arranged for those who believe they are choosing.
The piercings evoke the logic of the sign economy, where identity is packaged as experience. What appears personal is in fact a curated form of uniqueness — manufactured for display and purchase.
l’embarras du choix confronts us with the paradox of abundance: the more we can choose, the less there is that truly differs.